A graphic designer is responsible for creating visual ideas for the purpose of informing or capturing the interest of consumers.
This is done primarily by designing artwork, sound, text, and video into interactive multimedia, packaging, and advertisements using graphic design software.
One-quarter of graphic designers are self-employed and either own their own business or do freelance projects.
Daily graphic designer job tasks include:
Creating designs and concepts to promote brand awareness
Determining size, arrangements, and layouts of material and copy
Meeting with clients to address their needs and vision
Producing still and animated graphics for online or television use
Creating presentations to show the created content
Reviewing, editing, and finalizing projects
Candidates interested in less technical aspects of creating media should also consider a position as a media planner, who finds pertinent information to help design graphic content.